Web Copy and Messaging Framework
From web copy to messaging framework, blog posts, and white papers, here’s a collection of projects that I’ve had the pleasure of working on.
Even messaging experts sometimes need messaging upgrades. When Spencer Brenneman decided to “help those who help us all,” the team and I reframed the brand’s focus to remastered its messaging. Company president Douglas Spencer and I updated the brand’s verbal identity, then I crafted their new web copy.
Polaris Injury Law guides you from injury to recovery. Their managing attorney, Chris Cazares, wanted upgraded web copy to reflect their rebrand. I created their new tagline, wrote their home and about copy, and the copy for all their service pages. They’re now ranking on page 1 on Google in dozens of categories.
When I first met Dr. Steve Zivich, he was a one-man show who specialized in functional medicine and believed in the direct primary care model. I helped craft his verbal identity, wrote his web copy, and regularly write for his blog. In the three years since, Boston Direct Health’s staff has grown to from one to six.
Massachusetts Children’s Alliance is the most promising, leading-edge organization in helping victims of child abuse. They serve thousands of children every year, and the work they do is echoed throughout the rest of the United States. Douglas Spencer and I updated their verbal identity, and while it’s still being updated, I rewrote their web copy as well.
Not finding what you’re looking for? I have plenty of additional posts available upon request.