Web Copy and Messaging Framework

Selva Connections offers off-the-grid jungle adventure tours in the bucolic, remote Osa Peninsula. With action-oriented copy and Lauren Grey’s fresh visual identity, we tell the stories of “the most biodiverse intense place on Earth.” Are you ready for an experience unlike any other?

Sometimes, even messaging mavens need messaging upgrades. When Spencer Brenneman decided to “help those who help us all,” the team and I reframed the brand’s focus to remaster its messaging. Company president Douglas Spencer and I updated the brand’s verbal identity and crafted their new web copy.

Pride in Our Workplace amplifies LGBTQ+ voices to drive positive change. The messaging experts at Spencer Brenneman and I collaborated to help this nonprofit make the business case for diversity with a verbal identity upgrade. I also wrote their new copy.

Polaris Injury Law guides you from injury to recovery. Their managing attorney, Chris Cazares, wanted to update their web copy to reflect their rebrand. I created their new tagline, wrote their home and about copy, and the copy for all their service pages. They’re now ranking on page 1 on Google in dozens of categories.

When I first met Dr. Steve Zivich, he was a one-man show specializing in functional medicine and believed in the direct primary care model. I helped craft his verbal identity, wrote his web copy, and continued writing for his blog five over the next five years. Since then, Boston Direct Health has grown from one member to many. 

Shared HR Services specializes in a la carte services. Lynette Hatscher, the Founder and CEO, needed web copy that reflected the awesome she does. After several conversations, we identified and put Shared HR Services’ key differentiators front and center.

Massachusetts Children’s Alliance is the most promising, leading-edge organization in helping victims of child abuse. Every year, they serve thousands of children to ensure they get the services they need. Douglas Spencer and I updated their verbal identity. I also rewrote their web copy.

This one-page site offers nonprofit fundraising strategies to create transformational change. I wrote the web copy and the blog series about virtual fundraising to help nonprofits acclimate to the new normal.

Blog Posts

Real Estate​

Digital Marketing

Law Firms

White Papers

White papers remain one of the most effective pieces of content today, and for many good reasons!
All the papers below are free to download at: https://spencerbrenneman.com/white-papers/