Content Marketing for Lawyers Long-Term Value (534 x 300 px)

The Long-Term Value of Content Marketing for Lawyers

Having a webpage isn’t enough these days. What sets you apart is your ability to craft a compelling narrative that resonates with your desired audience — content marketing does just that.

Content marketing for lawyers has incredible ROI potential. For example, if you maintain a legal blog, each post provides you with versatile content. With it, you can: 

  • Create a video script and make a short video to post on YouTube or TikTok
  • Highlight a snippet and post it in your newsletter
  • Create an Instagram Story or Reel about your post with relevant hashtags
  • Create a podcast discussing the material 
  • Grab a quote and use it as a hook for a social media post 
  • Turn it into a chapter for an ebook
  • Develop a linking strategy for a blog or web series
  • Repost the blog at a later time and retarget your audience

The more content you have, the more opportunities you have to engage your audience.

Here’s how else content marketing provides you with long-term value: 

Content Marketing for Lawyers Is Cost-Effective

Traditional marketing methods, such as mailers, print ads, or billboards, can attract many sets of eyes, but once they’re gone, they’re gone. 

The same goes for paid ads online. If you pay to play, you’ll get an ad on page 1 of Google. However, the cost of admission is steep! Local-based keywords aimed at certain services or aspects of the law can cost you $50, even $100+ per click, making even small campaigns cost somewhere in the five-figure territory. 

And once your paid ad campaign is over, search engines will act like they never existed. 

You won’t receive the instant gratification of shelling out $10,000+ or even $100,000+ for short-term gain, but your content marketing efforts will pay off in perpetuity. You could live on page one of Google without paying for a single ad. 

You’ll Receive Better Quality Leads

Tons of people see billboards and receive mailers, but they’re not necessarily the customers you’re looking to attract. You could end up inundated with calls and emails from people inquiring about what you do, only to find out that’s not the right fit. 

Content marketing involves creating content tailored to your audience’s interests, pain points, and questions. By addressing specific legal topics and providing helpful insights, you’ll attract visitors who turn into leads.

Here’s another way to think about it: 

If you’re looking for a personal injury attorney specializing in slip and falls, who are you more likely to pick: A law firm with a general landing page about personal injuries or a firm with five high-quality articles dedicated to information about slip and falls? 

Content Marketing for Lawyers Has Long-Term SEO Benefits

SEO (search engine optimization) makes your website more attractive to search engines like Google and Yahoo. A well-crafted blog post or series optimized for SEO can continue to drive traffic and generate leads to your website months — even years — after publication. 

SEO is determined by several factors: 

  • On-Page SEO: The web pages and blog copy itself, which requires keyword optimization, content quality and relevance, meta tags, headings, internal linking, and a URL structure
  • Off-Page SEO: Influences beyond your website that improve search engine rankings, such as being sourced by reputable websites, social media marketing, and reputation management
  • Technical SEO: Backend factors, like website speed, XML sitemaps, site architecture, and responsiveness

Content Marketing With Anthony Writes Content

Content marketing for lawyers is cost-effective, attracts quality leads, and is excellent for SEO. However, it’s also time-consuming and not easy. Someone has to put in the work, but that someone doesn’t have to be you. 

Are you ready to save time, increase visibility, and get your marketing done? Let’s talk content and get your content marketing strategy underway!