Email List Marketing: How to Maintain Your Subscribers

Email list marketing

Building an email list is one thing. Maintaining it is a whole different beast. Here are a helpful email list marketing tips to maintain your subscribers:


Kindness is Key


Never underestimate the power of a “thank you” message. It’s a terrific way to engage with your new subscriber and start off on the right foot. 


For extra credit, include a surprise discount or freebie they weren’t expecting to get. If you’re already offering one, you can surprise them with a second one. 


Let subscribers know that you’re going the extra mile and that you may surprise them with future offers, as long as they are on your mailing list. 


Sharing Incentives


Offer an additional discount for subscribers who share your page on their social platforms. You can also offer them an additional discount if they get one of their friends to subscribe. Whatever strategy you choose, make sure it’s paired with a “thank you” message. 


Give Your Audience Control of the Content


When you get someone to subscribe, offer an opt-in that lets them control how often you send them messages. Options can be:


  • Daily

  • 3x a week

  • Weekly 

  • Monthly


Not only will this let them know how often they can expect to hear from you, but it also minimizes the risk of you reaching to them too often. 


Some customers won’t mind receiving multiple updates every week, but others may feel overloaded and unsubscribe. 


Angela’s clients probably don’t need daily updates about the stock market. However, they might enjoy the option of either receiving a weekly update of the hottest IPOs or a monthly newsletter recapping how the S&P 500 performed paired with predictions about the future. 


Email List Marketing Requires You to Always Keep Your Audience in Mind


Think about how every email will be received before sending them. Ask yourself the following questions:


  • Is this something that I would open and read about if I was the subscriber?

  • Why am I sending this email?

  • Does this email benefit my audience? If so, how?

  • Is this email on brand?


By keeping your audience in mind, you can write better, more informative emails. You’ll also have a better chance of maintaining your clients. 


Your audience subscribed to your email list because they are interested in your business. Keep them interested, and you’re well on your way to developing a thriving email list.


To learn more, check out my post about content writing.